Found Gorgeous Stationery Brand Lonetree – An Interview
Monday, August 8th, 2016
Meet the gorgeous stationery brand Lonetree and its founders, Sara and Emma, a lovely sister duo (see image below). They got in touch with me a couple of months ago on Instagram and it took a lifetime to finally introduce them to you on my blog. Life gets always in the way… You know I’m a stationery fan and I’m so happy Lonetree found me. Their stuff is absolutely my cup of tea. Emma and Sara introduced themselves as paper-holics which I thought is an amazing description. You can definitely see the love for paper in their stationery products. I’m also very jealous that they work from an old converted stable block on the edge of the North Yorkshire Moors. Sounds dreamy!
Without further ado, please get to know the faces behind Lonetree below.
1. I’m curious, how did you come up with the name Lonetree & what does it mean?
We felt it represented what we wanted to ‘be’. A company that designed unique and intelligent design, that stood apart from the crowd! That explains the ‘Lone‘ part and the ‘tree‘ part was simply to represent our love of paper.
2. What’s your vision for Lonetree?
We are really enjoying growing the brand both here in the UK and abroad and have had an exciting few months as we are preparing to launch a larger collection of products in the Autumn, at Top Drawer
, London. We are very much committed to paper but it would be wonderful to see some of our patterns make it onto other products, especially fabrics, and wallpaper and so a collaboration in that direction would be amazing.
Ultimately we want to keep designing in a way that is true to the brand’s overall style whilst ensuring we offer up unique and exciting designs.
3. How did you come up with the design ideas?
The simple answer is everyday life gives us a lot of inspiration for upcoming designs ! We look to our own lives and the world around us for the next great idea. We are both rural girls, with a love for all that is nostalgic and curious, and we hope that we reinterpret what we see into beautiful simple designs.
Also, as the creative director [Emma], I’d have to admit that having spent nearly a decade working as a conservation architect, prior to starting Lonetree, that the need to reinterpret and represent the old, alongside the new – complimentary contrast – is something that pops up a lot in my designs. I love a harmonious contradiction!
4. What inspires you most?
Whilst we like to think that we are “rowing our own design boat” it would be untrue to say that others have not both informed and inspired us. The list of all those that have inspired us would be too long but if forced to pick out a few we would credit the entire Bauhaus movement; artists such as Rachel Whiteread
and Andy Goldsworthy
, the children’s illustrator Theodor Seuss Geisel
(Dr Seuss fame) and all round living legends such as David Bowie and our Dad, as being creative independent thinkers.
5. And last but not least, how do you stay creative?
That’s a hard one! My sister Sara (Lonetree‘s co-founder) calls me ‘The Cameleon’ as I have so many different ideas that I want to put down on paper. I think it must come from my making a conscious choice to ‘mop up’ as much as I can from life and the environment I’m in. The countryside, my children, the weather, cities, and colour all inspire me constantly and I put it all in a ‘pot’ otherwise known as my head and then I just hope that what comes out is enjoyed by others!
Have you heard about Lonetree before?